Zero Collective has worked with car clubs in the past, but Club Mulholland is different. This is a club of driving enthusiasts that own the cars themselves and love to go on automotive adventures – be that on a race circuit in Italy; a mountain pass in Austria or ice driving inside the Arctic Circle.
Zero is responsible for everything from brand and marketing materials to digital and video. Zero helps plan their key events to include great driving roads and exquisite hotels, producing drive books prior to the event and managing the event as part of the ‘Club Mulholland Team’. For each of these larger events, Zero also provides a team to capture the overall adventure with beautiful imagery that is then brought together to create a hard-backed book which is presented to the participating members after the event.