Recognised as one of the ‘coolest brands in the world’, Aston Martin launched a limited edition ‘One-77’ bicycle showcasing the latest Aston Martin technology that would more commonly be found in a Le Mans sportscar. This launch positioned this hotly anticipated product as the world’s most sought-after bike.
All marketing material promoting the One-77 bicycle needed to be produced in advance of the launch, therefore all the imagery had to be created in CGi while the product itself was still being finalised.
Zero Collective was responsible for bringing the One-77 to life and created a Mies van de Rohe inspired environment in which to position the product. The images were then used to promote the bicycle in materials that included a website, brochure and promotional film.