World Weekly Branding

The World Weekly is a new title that aims to be the first premium-quality complimentary weekly news magazine with a target audience of key decision makers within the top corporations, hotels and airlines. Readers are offered a free subscription service which delivers the publication weekly to their place of work.

The World Weekly approached Zero Collective to create an all-new brand that would resonate in an already saturated market. The editorial team involved in the start-up comprised acclaimed writers from The Economist, The Luxury Channel, Time magazine and Stern – an award-winning team that know how to produce a quality magazine.