Journey Magazine

As part of a conscious brand strategy to make the Hawker Beechcraft brand more lifestyle biased, Zero Collective were responsible for creating and publishing a custom magazine for the private aircraft manufacturer.

The Hawker Beechcraft magazine Journey was produced in English, Mandarin and Russian. An award-winning title, it is produced as a print edition which is distributed to a 30,000 strong database, and as a digital version for the iPad.